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Branding: Getting to the Heart of Sales

Most professionals in our industry think branding is more important for consumer — and retailed-based industries and less so for professional service-based companies. This is not true.

Why Culture and Words Matter

One saying I often use is, “Words either wow or wound, so use them carefully!” People who are intentional and thoughtful about the words...

The Power of People

As we begin a new year, it’s important you begin by having the best resources possible. The greatest resource of all is people. In...

The Power of One. The Power of YOU.

As we turn the corner that gets us closer to year-end, hard to believe I know, it’s time to take a good look at...

How to Turn Good Ideas into Great Busine$$

It’s hard to believe we are more than halfway through 2023. I hope everyone reading this is feeling good about their people, profits and...

You Shouldn’t GROW it Alone

Trying to grow your business alone can be risky and unproductive because no one person or organization has all the necessary answers, connections and...

Customers are not Companies. They’re People!

The key to success is understanding that your customers are living, breathing humans versus a company that is nothing more than a designated legal...

Business Is a Lot Like Dancing

Regardless of how long you’ve been in business or what position you hold, if you want to thrive in our or any industry, your...

The Most Important Skill Rarely Taught

By Judith M. Guido The business world and our industry are always changing, and those who identify and leverage change before others do are often...

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