Erosion control and stormwater companies are often seen simply as environmental service providers. However, your businesses are deeply rooted in science, technology, engineering and math (STEM), making them crucial to sustainability and public safety. Recognizing and branding your company as a STEM-driven organization will grow your company and transform recruitment strategies.
At the heart of erosion control and stormwater management lies STEM. Science underpins the understanding of soil dynamics, water flow and ecosystems. Technology advances tools and materials, from geosynthetic fabrics to AI-driven systems for erosion prevention and water management. Engineering is essential in designing sustainable infrastructures like retention basins, green roofs and permeable pavements. Finally, math is crucial in calculating design elements like slope angles and water flow rates.
Embracing the STEM nature of your company is more than just a point of pride, it’s a competitive advantage. STEM companies are innovative, forward-thinking and impactful. Positioning yourself as a leader in environmental protection and technological advancement can attract high-caliber talent, which sets you apart from competitors.
Recruiting top talent is vital to grow. In a competitive job market where tech companies and startups vie for candidates, erosion control and stormwater management firms must stand out.
Reframing your company’s narrative is key. Branding as a STEM organization highlights the complexity and innovation behind your work. Candidates must see that you’re not just “moving dirt” or “installing drains.” They must see that you are solving real-world problems through science and technology.
Update your website, job descriptions and social media to emphasize the STEM aspects of your work. Share success stories and showcase your advanced technology, such as drone surveys, remote sensors and AI-driven models. This focus will attract A+ talent.
Develop partnerships with universities, technical colleges and high schools with strong STEM programs. Offering internships, company tours or workshops helps build a talent pipeline that connects you with candidates who already understand the technical and environmental challenges you face. This connection gives you an edge in recruitment.
Offering ongoing training programs, certifications and workshops can help recruit and retain talent. Providing opportunities for employees to stay updated on the latest advancements in erosion control, environmental engineering and stormwater management adds value to their roles and boosts engagement.
Another way to strengthen skills and demonstrate your investment in professional growth is to collaborate with organizations like the International Erosion Control Association. These collaborations give your team access to thought leaders, conferences and certifications.
STEM professionals excel in environments that foster collaboration and innovation. Success in our industry requires teamwork, with scientists, engineers, contractors and technicians collaborating to design effective solutions. This cross-functional teamwork fosters innovation and greater job satisfaction.
Building a formidable team is half the battle. Retaining team members is critical. High turnover disrupts projects and damages client relationships. Keep your talent engaged and loyal by offering clear career paths, leadership opportunities and promotions. Ensure your team knows that there’s room for them to grow up and that their efforts are recognized.
Erosion control often requires custom solutions. Allow your team the freedom to explore new ideas and experiment. Giving employees autonomy to innovate fosters a sense of ownership and pride in their work.
STEM professionals also value work-life balance. Offering flexible schedules, remote work options and paid time off improves employee well-being.
Erosion control and stormwater management are STEM industries at their core. By embracing this identity, you will elevate your brand, attract top talent and retain a skilled, motivated workforce. Prioritizing continuous learning, collaboration and innovation will ensure long-term success in this competitive, STEM-driven field.
About the Expert
Judith M. Guido is the chairwoman and founder of Guido & Associates, a business management consulting firm in the erosion control and green industry. Guido can be reached at 818.800.0135 or judy@guidoassoc.com.
